I help women build businesses that look as good as they run. After years in the branding world, I noticed the same pattern — talented women with real expertise and a website that made them look like a hobby. That gap is what I fix. Strategy first, style always, and a plan you can actually execute without a marketing degree.
Meet Emmie
I started out in editorial and brand work, which taught me two things fast. One, presentation is not decoration — it's how people decide whether to trust you. Two, most businesses are one clear message away from being taken seriously. I spent a decade learning that lesson on other people's brands before I finally applied it to my own.
Picture this: fresh off shoots in the heart of the city, surrounded by bold ideas and even bolder deadlines. I picked up strategy the way I'd picked up styling — by doing it, badly, until it worked.
ONCE UPON A TIME...
Most of my clients arrive with the same story. They're good at what they do, they're booking clients through referrals, and they've hit the ceiling of what word of mouth can carry. What they need isn't more hustle. It's clarity — on who they serve, what they charge, and how to say it out loud without cringing.
That's the work we do together. We tighten your positioning, build offers people actually want, and get your presence aligned with the level you're operating at. No scripts, no templates for your personality. Just a business that finally sounds like you.
Now, as a business coach, I blend bold style with smart strategy so my clients can put themselves out there confidently, turn heads on social media, and show up exactly how they want in their business journey.
Then it all fell into place—I discovered my purpose in guiding local women to truly own their online presence.
Meet Emmie, the founder behind Emmie Coaching. With deep roots in branding and editorial work, she's spent her career helping women turn expertise into presence — and presence into revenue.
She's passionate about helping women confidently claim their worth and build a business that reflects it. Because the goal was never just to look successful. It was to build something that holds up.
I read business books the way other people read novels, and novels the way other people read business books. Both count as research.
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Former chronic over-committer, reformed. I now build my week around three things I can actually do well instead of nine I'll do badly.
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My best strategy ideas arrive in the shower, on a walk, or at 2am. Roughly one in three survives daylight.
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I've never met a color palette I couldn't argue about for forty-five minutes. My clients have learned to bring snacks.
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SUPER fun FACTS
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Three ways to work with me, depending on where you are and how fast you want to move. Every one of them ends the same way — with a business that finally matches the person running it.
